EC・通販・物販の事業者によるコラム記事

現場で運営する事業者によるコラム

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ポール＆ジョー公式オンラインストアがチャット接客で生成AIを使ってみました！

事業者コラム

生成AI チャネルトークカスタマーサポートアルビオン

ポール＆ジョー公式オンラインストアがチャット接客で生成AIを使ってみました！

2024年10月28日

この記事の執筆者榊原隆之株式会社アルビオン国内推販グループ長アナスイコスメティクス、ポール＆ジョーボーテの国内販売の責任者。全国の百貨店、有名化粧品専門店...

ジャンプ率って何？その２：「デザインがちょっと良くなる」のぶのクリエイティブ講座

事業者コラム

Instagram クリエイティブデザイン KIBACOWORKS

ジャンプ率って何？その２：「デザインがちょっと良くなる」のぶのクリエイティブ講座

2024年10月21日

この記事の執筆者のぶKIBACOWORKS 神奈川県横浜市出身。現在は鎌倉に工房を構えウッドクラフト&アパレルブランド「KIBACOWORKS」を運営。グラフィ...

ジャンプ率って何？その１：「デザインがちょっと良くなる」のぶのクリエイティブ講座

事業者コラム

クリエイティブデザインバナー KIBACOWORKS

ジャンプ率って何？その１：「デザインがちょっと良くなる」のぶのクリエイティブ講座

2024年10月3日

もはやSNSマーケティングが当然の世界、SNS担当者やショップオーナー自身がクリエイティブを作って発信するシーンが多くなり、さらにCanvaやFigmaなどの登場によって...

鹿児島の魅力を全国に発信！特化型メディアコンテンツの挑戦

事業者コラム

Instagram コンテンツマーケティングカラーミーショップ X

鹿児島の魅力を全国に発信！特化型メディアコンテンツの挑戦

2024年6月13日

鹿児島県は北の端に位置する出水市から南端の与論島まで、南北600ｋｍに及ぶ広さを誇ります。気候が温帯・亜熱帯・冷温帯にまたがる世界でも珍しい環境のなか、多種多様な文化や自...

『かごしまぐるり』の新たな旅立ち：オンラインとオフラインの融合による地域ブランドの創造と熟成

事業者コラム

UGC カラーミーショップオウンドメディア WordPress

『かごしまぐるり』の新たな旅立ち：オンラインとオフラインの融合による地域ブランドの創造と熟成

2024年5月7日

鹿児島の逸品に特化したECサイト『かごしまぐるり』を運営する大薗です。前回は、お客様との接点作り、縁を広げるために取り組んでいることをお伝えしました。今回は集客方法やお...

ECサイトを超えて接点を増やす！“縁”を広げるために取り組んできたこと

事業者コラム

ブランディングカラーミーショップリアルイベント情報発信

ECサイトを超えて接点を増やす！“縁”を広げるために取り組んできたこと

2023年9月11日

鹿児島の逸品に特化したECサイト『かごしまぐるり』（カラーミーショップ byGMOペパボにて構築）を運営する大薗です。前回の記事では地方ECをテーマに、「情報発信×EC...

【スカルプDリニューアルの道③】リニューアルは伝えるまでがリニューアル

事業者コラム

ブランディング商品リニューアル

【スカルプDリニューアルの道③】リニューアルは伝えるまでがリニューアル

2023年8月24日

2022年、アンファーのロングセラー商品「スカルプD薬用スカルプシャンプー」が14回目のリニューアルを行いました。前回の記事では、リニューアルの大きなポイントである、「詰...

地方ECが町おこしの鍵！情報発信×ECで鹿児島の地域活性化への道を拓く

事業者コラム

コンテンツマーケティングカラーミーショップオウンドメディアリアルイベント

地方ECが町おこしの鍵！情報発信×ECで鹿児島の地域活性化への道を拓く

2023年7月14日

鹿児島の逸品に特化したECサイト『かごしまぐるり』を運営する大薗です。前回の記事ではカラーミーショップのプラグイン機能による、WordPressを活用したECサイトのコ...

【スカルプDリニューアルの道②】商品デザインの企画・開発

事業者コラム

商品開発商品リニューアル商品企画

【スカルプDリニューアルの道②】商品デザインの企画・開発

2023年7月11日

2022年、アンファーのロングセラー商品「スカルプD薬用スカルプシャンプー」が14回目のリニューアルを行いました。前回の記事では、市場の変化やニーズの多様化など、リニュー...

【スカルプDリニューアルの道①】市場環境の変化を超えて新陳代謝を続ける

事業者コラム

ブランディング商品リニューアル

【スカルプDリニューアルの道①】市場環境の変化を超えて新陳代謝を続ける

2023年5月29日

2022年、アンファーのロングセラー商品「スカルプD薬用スカルプシャンプー」は14回目のリニューアルを行いました。なぜ、このリニューアルに至ったのか、市場の変化やニーズの...

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